Why Most Paid Campaigns Fail After 90 Days

The "90-day wall" is real. Most brands see early success with paid media, only to watch their ROAS crater after the initial honeymoon phase. Why does this happen, and how can you scale beyond it?

The Fatigue Factor

Creative fatigue is the silent killer of performance marketing. In the first 30 days, your ads are fresh. By day 90, your target audience has seen them so many times they've developed ad blindness.

• Creative Stagnation: Running the same 3 images for 3 months.
• Audience Satiation: You've reached everyone in your tightest interest group.
• Algorithm Learning Caps: The AI has found the easiest conversions and is now struggling for more.

Scaling the Right Way

Scaling isn't just about increasing the budget. It's about diversifying your creative hooks and testing new landing page funnels. You need a system that constantly pumps new "DNA" into your campaign architecture.